The Journey
Simran Group of Companies Tourism Enterprise (SITE) is one of the fastest growing companies in the Oman tourist industry. With its clear strategy and vision for the tourism sector in Oman, SITE is all set to take off as the partner of choice for tourism operations, activities, representations and promotions in the Sultanate. SITE’s in-depth expertise and extensive regional experience in sustainable tourism and eco-tourism also make it the ideal contact in the Oman market for global investors and developers.

Paradise Regained…
Over the millennia Oman became a convenient and natural stopover for seafarers and traders. For today’s travellers too, the Sultanate of Oman represents a veritable treasure trove of unexplored riches in terms of history, culture and natural wonders - just waiting to be discovered!

This magically diverse holiday destination is blessed with some 1,700km of unspoilt beaches, exotic marine life and stunning rugged mountain ranges that act as the perfect backgrounds to its forts and historical sites. Adding to the allure is the unpolluted environment and relaxed pace of life, in comparison to other Arabian Gulf destinations.

Oman also offers a wide variety of leisure and adventure holiday options - including the modern setting of Muscat City (Arab Cultural Capital in 2006), the sifting dunes of the Sharqiyah region, the dramatic beauty of the Hajar Mountains, the fjord-ringed Musandam region, and the verdant grace of Salalah. Added to the bounties of the land are the warm and friendly Omani people who are equally famed for their renowned hospitality, as well as, their proud Arabian tradition.


Over The Horizon…

Oman is witnessing accelerated all-round development in line with the government’s policy to diversify the economy from petroleum-based to non-petroleum-based revenues. Oman is steadily gaining its rightful place on the global tourism itinerary - and is gearing up for a massive influx of travellers in the coming years.

In 2004, tourism generated approximately USD 3.5 billion in economic activity, which is expected to double over the next decade. And the number of hotel rooms in the country is set to double from 6,000 today, to over 10,000 in 2010.

There are already several very high profile tourism-related projects worth over USD 16 billion at various stages of development near Muscat, the capital city of the Sultanate of Oman. And, the government is keen to expand this boom to include other regions as well in the near future.


The Roadmap
SITE is uniquely poised to take advantage of the tremendous possibilities to build strong partnerships in the tourism sector in Oman. SITE’s tourism management services include:
• Consultation and advisory services
• Project planning and management
• Rapid mobilization
• Management of environmental issues (and eco-tourism)
• Procurement services and logistics management
• Turnkey project planning, control and management
• Promotions management
• Partnerships and joint ventures
• Local partner and advisor for investors and developers
• Construction operations
• Media facilities
• Town planning

SITE has the capability to provide strong partnership and business value throughout the sector with its unparalleled knowledge, understanding and insights of the local market. In fact, the company is currently involved in a prestigious joint venture to develop a commercial-cum-residential project worth around USD 500 million.

Email: site@simranintl.com

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